Workshop Proceedings Book
Data Mining in Marketing
Petra Perner (Ed.)
International Workshop on Data Mining in Marketing DMM 2019 New York, USA, July 19 2019ISSN 1864-9734 and ISBN 978-3-942952-66-8
ibai publishing house
The International Workshop on Data Mining in Marketing DMM was held in connection with the Industrial Conference on Data Mining ICDM and the International
Conference on Machine Learning and Data Mining MLDM.
Although the number of presenters were small the audience was large. That gave
the presenters the possibility to present long the talks. The discussion afterwards was
long and raised a lot of issue concerned with the subject of online marketing. It gave
important impulses of thing that should be considered with online marketing.
We would like to thank all reviewers for their highly professional work and their
effort in reviewing the papers.
We also thank the members of the Institute of Applied Computer Sciences, Leipzig, Germany (www.ibai-institut.de), who handled the conference as secretariat. We
appreciate the help and understanding of the ibai-publishing publishing house
(www.ibai-publishing.org) that handled the papers and published the proceedings.
Last, but not least, we wish to thank all the speakers and participants who contributed to the success of the workshop.
We hope to see you in 2020 in New York at the next World Congress on “The
Frontiers in Intelligent Data and Signal Analysis, DSA 2020”
(www.worldcongressdsa.com), which combines under its roof the following three
events: International Conferences Machine Learning and Data Mining MLDM
(www.mldm.de) , the Industrial Conference on Data Mining ICDM
(www.datamining-forum.de), and the International Conference on Mass Data Analysis of Signals and Images in Artificial Intelligence and Pattern Recognition with Applications in Medicine, Biotechnology, Chemistry and Food Industry, MDA-AI&PR
(www.mda-signals.de). In connection with these conferences runs the workshop on
Data Mining in Marketing DMM (http://www.data-miningforum.de/w_marketing.php) again.
Petra Perner, July 2019
Keywords: Applications in Marketing, Methods for User Profiling, Mining Insurance Data, E-Marketing with Data Mining, Logfile Analysis, Churn Management, Association Rules for Marketing Applications, Online Targeting and Controlling, Behavioral Targeting, Juridical Conditions of E-Marketing, Online Targeting, Control of Online-Marketing Activities, New Trends in Online Marketing, Aspects of E-Mailing Activities and Newsletter Mailing